Thursday, June 20, 2019

The history of search engine optimization

A difficult problem in writing a search engine optimization record (SEO) is the dark etiology of its birth. By default, the term search engine optimization implies that a relevant history must be considered after the development of the search engines. A problematic aspect of this implication is the fact that search engines and Internet did not always have their modern form. For example, it can be said that the Internet can trace its roots until 1958 when AT & T introduced the first commercial modem, allowing remote computers to communicate through normal telephone lines. Although the technical roots of the Internet were already in use, the term "Internet" did not exist until December 1974, when the term was adopted in the Request for Comments (RFC) 675 published in the Program of Internet transmission control. Almost at the same time, "an Internet" gained a more common use since ARPANET was interconnected with NSFNet to mean any internal network that uses TCP / IP.

As the Internet evolved, a greater understanding of the need to organize and find distributed data inspired the developers to create some means to search for information. In 1990, the first identified search engine was created as a school project and it was an index based on "archived" and shared files of the File Transfer Protocol (FTP) file, so it was named "Archie "Because the name adjusted to the length parameters. This tool did not resemble the current modern form of a search engine with a graphical user interface and complex back-end algorithms to find, collect and organize information. Like the Internet, search engines evolved as they progressed in technology and the needs arose.

For example, in 1992, Gopher became the first search engine to use a hypertext paradigm. Only one year later, the graphical web browser Mosaic improved the interface mainly based on Gopher's text. Almost at the same time, Wandex became the first search engine to crawl web indexing and the search of pages indexed on the web. In 1998, the main search engines found were currently under development.

SEO symptomatically emerged from the development of search engines and the World Wide Web. As natural language research capabilities were designed in search engine tools, it was discovered that the relevance of classified results is important in the traffic that reaches the web pages. Instead of the website being simply a collection of shared files, the World Wide Web opened up e-commerce and internet marketing concepts. When winning new sales channels, companies found value in the creation and promotion of their websites.

The first pioneers in the field of SEO also found that Internet is not only interesting, but also a viable money manufacturer for the industry. For example, in 1994, Greg Boser discovered that he could use the Internet to sell protective foam equipment to fight fires. He built a website and started looking for ways to attract potential customers to your site for sales. In the same way, in 1996, Christine Churchill discovered the potential of internet marketing after having created websites for her employer and noticed the intensive work related to maintenance. Her husband and friend developed software tools to reduce the load. Soon, she created an online company that sells these software tools. These first explored stories are in the collection of interviews in The history of SEO.

Many of these first pioneers finally got together and learned from each other, either in person or through subscriptions to email marketing newsletters related to this new field of Internet search marketing. For example, in 1995, John Audette formed the Multi-Media Marketing Group (MMG) in Lake Oswego, Oregon, for the sale of 4,000 copies of his online book of $ 30 on marketing on the World Wide Web. He recruited many future SEO pioneers, including Marshall Simmonds and Derrick Wheeler, who eventually moved to John in Bend, Oregon in 1997. Originally, John had plans to help companies with multimedia projects, but he discovered that with The growing use of the website for online marketing. great opportunities in it. For example, MMG created the famous I-motor Internet marketing newsletter that had between 15 and 20,000 subscribers.

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